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When was the last time you updated your website content management system?

Posted on September 18th, 2016

Content Management Systems (CMS) like WordPress and Joomla are a critical component in maintaining websites. These systems allow non-technical employees to create and update content within a website without the need to understand HTML and CSS.

These CMS platforms that power your websites are actually pieces of software that need to be updated regularly.

Thus, your content management system is a very important feature of your marketing strategy. Without a well-managed website, your company will struggle to do business in today’s digital age.

Here are some very good reasons why you should keep your content management system up to date:

Security

While most content management systems are free to use and easily updated by a large community of users, these platforms are also open-source, which means publicly available. If someone wants to hack into your content management system, it is somewhat easy for them to access every piece of code they need to break down the walls to your website.

A content management system is just like any other piece of software and it needs to be kept up to date to make sure it is safe from any attacks. Hackers constantly come up with new ways to cause problems, so you will want to be sure your site is protected. Making sure your CMS software and plugins are up to date is the best way to combat possible website hacks.

Protect Your Investment 

You’ve invested a lot of money into your content management system. Are you paying your yearly software maintenance fees to the CMS company and not upgrading the software?

If so, it is a very good idea to do the updates right away. If not, it is best to contact your website developer to find out how to keep your CMS current.

Eliminate bugs. Get the benefits of speed.

With every new update, the developers fix bugs and make the user experience (UX) better. They will always try to improve performance to make their content management system run smoother, faster and more efficiently, which could impact your SEO.

New Features

With the web constantly changing so quickly, it can be difficult to keep up with all the options available for adding value to your website, and increasing your audience and revenues. A regular update schedule of your CMS software will ensure you are alerted to new CMS features, and is the best way to deal with a constantly changing web.

Just as important, your plugins are consistently being improved with new features and tighter security. Plugins have their own update schedule and need to be kept current as well.

Many CMS platforms now allow for direct integration with several of the systems you may already be using, such as Customer Relationship Management (CRM) platforms or Association Management Systems (ASM), and many other mobile and social platforms.

Integrating with these systems directly will produce a more personalized website user experience, streamline your overall business workflow and give you the tools to continually improve your various digital channels.

Stay ahead of the curve. Every year, CMS manufacturers make important improvements to the CMS platform. These newly developed CMS feature modifications can make the system considerably easier to use and greatly enhance your online digital presence.

If you’re not keeping your CMS up to date, you’re endangering the security of your website.

Get the most out of your website with the benefits of new features and added security from an up to date content management system.

Give a user friendly experience and maintain optimal productivity… 

Call Ancell Marketing at 778 285 2288 for any of your CMS needs and user friendly website designs.