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Tips for improving your website

Posted on October 16th, 2014

Having a website is kind of like speed dating. You have only a few moments to capture the attention of the visitor before they move on.

So how do you make an impression that will count?

Mobile-Friendly Design

Mobile compatibility for your website is essential as just over half of our population is using smart phones and tablets to browse online. As technology has improved, making a website mobile friendly is more affordable than ever.

Website Navigation & Content

Is your website easy to navigate? Does it flow logically? Does the content match the menu? You should think about the following:

  • Conveys the value of your service in no more than 20 words
  • Simple visual design
  • Avoid clutter
  • Consistency
  • Write for users
  • Let the personality of your business show.

If your ability to write your message stops at your elbow, consider hiring one of our copywriters to help you get the message right.

Search Engine Optimization

Search engine optimization improves your site’s appearance and ranking on search results. Because search engines are huge encyclopedias of solutions, they give users results that are relevant and rank those results based on usefulness. Three considerations for SEO include site performance, your industry clout and relevance of your content. Be aware that search engine optimization is a moving target. Before trying your hand at do it yourself SEO techniques or special offers from telemarketers, it would be prudent to hire one of our SEO Pros who solely focus on SEO and all of the latest trends. Taking the easy way or shortcuts can be penalizing and painful.

Your website is not something to take lightly. It is one of the most important marketing assets your business will have as a way to engage your prospects and customers. As internet technologies continue to evolve, the need to differentiate your company from hundreds or possibly thousands of other companies like yours becomes even more important.