News

Social Media and Your Business

Posted on April 18th, 2016

Platforms such as Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest can generate online exposure for your brand, allowing you to showcase your products and services. Social media lets you listen to what your customers, prospects, peers and competitors are saying.

The beauty of online marketing is that there is an audience for everyone and everything.  Remember the days of going door to door to drum up business?  Now they’re only a click away.  An online presence is the #1 marketing must have.

You’ll benefit from captive audiences and increased awareness. You’ll generate more likes, leads, fans and followers.  You’ll promote your business and have conversations with right audiences which builds relationships, drives loyalty and boosts your bottom line.

We all know marketing has changed drastically from what it was, even five years ago. One of the biggest reasons for this is the existence of social media.

With so many channels of communication to choose from, is social media useful in marketing for business?

Social media, like any marketing and communications put out by your company, reflects your brand and should be executed strategically. A well-planned social media strategy can have a positive impact on how your brand is recognized.

Here are some benefits:

#1. Search Engine Optimization (SEO)

With constant changes and updates in Google algorithms, it can be challenging to keep up. Effective social media usage can help boost your SEO ranking. Google specifies that “content is king.” The richer the content, the more positively Google will recognize it. The more ‘likes’, ‘shares’ and ‘re-tweets’ your social media content receives, the more likely it is to show up in user searches for related content.

#2. Return on Investment (ROI)

Social media tends to be the lowest in marketing costs with high potential for return on investment. Developing and implementing a social media strategy takes some time and effort, but an effective strategy can mean increased brand awareness and positive impact for very little capital investment.

#3. Engagement

One of the greatest aspects of social media is the opportunity for conversation and engagement. Opening two-way communication with your target audience can personalize your brand, making it seem more identifiable and relatable. Social media can give your brand a “voice” or “tone” that may not be as easily expressed in your branding via other marketing channels. Social media is a more casual marketing platform that allows you to reveal further expression and personality than you may be able to through a traditional print piece or email campaign.

Through social media use, your audience has a greater ability to get to know your brand and its sellable traits. If done correctly, this can evoke emotional response and generate a buying decision. It is known marketing that stimulates emotion of some kind from its audience tends to be more effective than marketing efforts that do not.

Connect with your audience. Not only does this give you insight into your target market, it’s also a loyalty booster.

If used correctly with a strong, well-planned strategy, social media can do wonders for boosting your brand and your business.

Please call Ancell Marketing at 778 285 2288 for any website design and social media questions.