Has it been a while since you designed your website? Is it looking a little tired, or not doing what you need it to do? Is it really slow?
If yes, it may be time to redesign your website.
A new website can:
A new website will also help potential customers take you more seriously. If someone sees a dated site that doesn’t have fresh or relevant content, they may think you put as much effort into your entire business. A well designed website shows people that you are fully invested in all aspects of your business.
If your website was designed many years ago it probably isn’t ranking on search engines well. A fresh website design can improve your SEO ranking. Are your competitors outranking you on Google? An updated site will help you get on top of your competitors.
It’s also a really good idea to have social share buttons on your site. If your site was designed many years ago, it probably doesn’t have this functionality. Social share buttons let your audience know that you are active on social media. It also gives your customers an easy opportunity to spread the word about what a great experience they had dealing with your business.
Change of Business
Maybe the focus of your business has changed. If you’ve run a business that started with a broad range of customers, but has evolved to a specific niche of customers – a redesign is a great idea for you. Creating a site that is focused on your customer is a smart way to build on those relationships and hopefully create new relationships.
Have you recently rebranded your company? If you have new colours and a new logo it’s important to keep it consistent across all of your marketing initiatives. Especially your website. It’s confusing to people if the logo on your website is different from the logo on one of your advertisements.
If your current website doesn’t support video content, it’s time for an update. Video is a powerful part of your content toolbox. Using video is an opportunity for your audience to see some behind the scenes action, the launch of a new product or a helpful how-to tutorial.
When was the last time you updated your website? If you think it’s time to refresh there are many options including free content management systems that you can do yourself, or you can contact a professional web developer or business if you need some help.