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How to Manage Your Social Media Accounts Efficiently

Posted on December 15th, 2015

You feel so proud of yourself and all of the progress you’ve made with social media this year.

This time last year you only had a neglected Facebook account for your business.

Now you’re posting regularly on Facebook. Twitter too. Your LinkedIn profile is filled out and you’re making connections. You’re even building a presence on Instagram.

You feel proud.

And overwhelmed.

Keeping track of all of these accounts has you feeling like it’s become your full-time job. But it’s not your full-time job. You have other responsibilities to keep your business running.

Your initial excitement in building your online profile has become a burden. If only there was a better way to manage all of these social media accounts and the demands that come with them.

There is a better way. Let’s look at two choices.

Social Media Management Platforms

A social media management platform allows you to manage all of your accounts from one dashboard.

You can view your LinkedIn, Twitter, Facebook, Instagram and many other social media accounts in just one program.

Some examples of platforms include:

• HootSuite
• Sprout Social
• Buffer
• Oktopost

Not only can you view your accounts, you can also manage all the activity. You can make immediate posts, or schedule posts in the future. There are also automation features that will trigger posts. An example of this would be to trigger a post whenever you publish a new blog article. This kind of automation can save you time.

Hire a Social Media Coordinator

If playing a larger part in the social media world is an important part of your business you may want to consider hiring someone to handle it for you.

If you’re still on the fence about hiring a full-time coordinator you can find a freelancer who will spend as little as a couple of hours a week taking care of social media tasks.

Whether you hire a full-time employee or a part-time freelancer, it will be important to share your business strategy. Knowing the big picture about your business will help guide social media decisions.

Make Your Choice

Whether you decide to use a social media management platform, hire a social media employee, or do both, you deserve to be congratulated. Congratulated for taking charge of your online presence and building your influence on social media.

It’s a big step for any business to take. And now you’re ready to take more steps by growing your online reach.

You’ve made so much progress this last year. Just imagine where you’ll be this time next year.