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Google expects you to have a mobile and device friendly website?

Posted on May 14th, 2016

There is an increasing number of people switching from PCs to tablets and mobile devices to browse the Internet.

It’s becoming more and more important for Developers to create a website to ensure readability for bigger and smaller screens.  Websites are using responsive web design and business apps to ensure mobile and tablet users have a good website experience so that they are more likely to convert.

Not having a mobile friendly website now effects Google’s search engine rankings for mobile searchers. Visitors using mobile devices on a non-friendly mobile website will spend less time visiting the site, be less likely to perform desirable actions such as making a purchase or calling a phone number, and will quickly return to their search engine results to try another website.

It’s really important to look closely at how your mobile and tablet traffic interacts with your website to see if there are any significant concerns that need to be addressed.   Google Analytics has the ability to separate out desktop, mobile & tablet traffic and look into important statistics if you have it correctly set up.

Comparing Desktop Vs. Mobile Vs. Tablet Traffic

Using Google Analytics allows you to see an overview of the different device categories:  Audience > Mobile > Overview.

The mobile overview report shows a wealth of data if goal tracking and ecommerce tracking are fully set up.

The comparison tool shows you how a metric is performing compared to the site average and usually highlights the best and worst cases. Better than average results are shown in green and the worse than average results are shown in red . It is important to pick a metric where all the traffic will be on a level playing field such as the ecommerce conversion rate or the average visit duration.

We don’t always want to measure the volume of users performing a desirable action on the website. Another very useful statistic is measuring the percentage of users. 

This allows you to see differences such as:

  • For every 100 mobile users we have just over 3 sales
  • For every 100 desktop or laptop users, we have  10 sales

There is also a mobile device report within Google Analytics found in: Audience > Mobile > Device.  You can break down the reports into individual devices, brands and even different screen resolutions.

This same comparison option can be used for all different reports on Google Analytics.

Looking at the different areas of mobile and tablet traffic can avoid ‘wasted traffic’.  Certain areas on a website may not function properly on table devices due to:

  • Flash not being supported on a mobile device
  • Un-clickable pop-ups stopping a website used on a small screen
  • Tiny text links which cannot be selected with a touch-screen
  • Elements of the website overlapping each other on a small screen
  • Other common mobile issues

Get more customers.

Call Ancell Marketing at 778 285 2288 for website design builds that function properly on mobiles and other devices.