In our last post we explained what Google Adwords is and how to make it work for your business. We continue in this post with some specifics about keywords and the costs involved in a campaign.
What keywords do I use?
There are free tools with Google AdWords you can use to determine the best keywords. You can use this with what you hear from your customers and where most of your online traffic is coming from.
This step is an important one. You don’t want to use keywords that are incorrect or too vague. You may think a customer is searching for safety gear, when they’re actually using the words work boots.
If this is something you struggle with it may be helpful for a professional to assist with your campaign.
A professional will have Google training and experience with setting up and managing campaigns. They will also be able to focus your keywords and assist with testing to ensure you’re using the best search terms possible.
The right search terms will put you in touch with the right customers.
How much does it cost?
You can start small and work your way from there.
For your first month, you may decide to spend $50, or $200 or more. And you can use this opportunity to test how it performs.
You’ll see how quickly or slowly your budget is spent, and if you’ve seen new traffic to your business.
Once you see how the ads are affecting your business you can increase or decrease your budget.
You may discover that one keyword is performing better than other keywords or search terms. You always have the option to adjust your search terms and budget.
How do I get started?
It’s easy to get started. Get in touch with Ancell Marketing. We’ve helped many of our customers develop successful ads. We can help you sift through the information and discuss what will work best for your company. And once you’ve started with advertising we can assist with monitoring results and guide your decisions about adjustments to your campaigns to be sure you’re getting the results you want.