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Four Video Styles for Your Business Website

Posted on November 3rd, 2015

You’re convinced.

You’ve done the research and you’re ready to make the commitment.

You understand the importance of having a content strategy to help you bring in more traffic to your website.

And part of your strategy has included starting a blog, using your social media channels on a consistent basis, and creating web copy that focuses on your customers’ needs.

But now, you’ve decided to add video to your online content strategy. And you feel nervous because you’re not entirely sure which style of video will work best for your business.

So, let’s take a look at your options. There are many different ways to approach video, and you might want to try a few to see what works best.

Here are four popular styles:

Tutorials or How-To

This style of video is regularly used, and for good reason. It’s a great opportunity to help people learn something new. And if you have some expertise you’d like to share, then this is the place to do it.

Depending on your business you may want to show how to tile a bathroom floor, hem a pair of pants or install a light fixture.

Whatever your expertise, be sure that your video is explicit in its instructions. What may seem obvious to you will not be for a beginner.

Interviews

Interviews are an easy way to feature news or information about your business.

This is a chance for you to speak directly with your audience and let them know what is going on behind the scenes.

And although you are the business owner, consider interviewing one of your employees. They will have very specific knowledge about their role in your business and provide their own expertise to your audience.

Recruitment

More and more companies are realizing the value of having a video for human resources purposes. Showing a potential employee what it looks like to work for your company is a great opportunity to recruit talented people.

You can show them what their actual workspace would look like, give them a glimpse of company culture and explain some of the benefits of working for your business.

This kind of information is far more powerful than just a written job description.

Testimonials

Do you have happy customers? Then ask them if they are willing to briefly explain on video why they are so happy working with you.

Do not underestimate the value of testimonials. Particularly video testimonials.

Potential clients like to hear about other people’s experiences. Having video testimonials from real people helps to increase a company’s credibility.

Make your choice

Now that you’ve had a chance to review some popular styles of videos for your website are you ready to start?

Take a bit of time to evaluate which style will work best for your business. It might just be one style, or it could be all four.

Whatever style you choose, video makes a great addition to your online content strategy.