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Five simple steps to create a company LinkedIn page

Posted on May 25th, 2015

Are you a business owner who hasn’t taken advantage of having a LinkedIn company page?  If you haven’t, why not? At the very least, LinkedIn will help increase your company’s profile online.  But don’t settle for the least – go for it all because LinkedIn can do so much more for your business.

 

According to The Sophisticated Marketer’s Guide to LinkedIn, this social network drives more traffic to B2B blogs and sites than Twitter, Facebook and Google + combined.  So let’s get your business online and drive some of that traffic your way.  Here’s five steps to get you started:

  1. Add your company page.  To do this you will need to have your own personal LinkedIn page and your business email address.  On your home page, you can click on the companies page in the drop down menu under interests which will direct you to creating your own company page.  Easy.
  2. Add a company description.  This is a really important step that can help you make the most of your space on LinkedIn.  You have 2000 characters, which is about 300 words.  In particular focus on making the first three lines succinct and specific about your company and what you do for your customers.
  3.  Add specialties.  LinkedIn allows you to add your company’s specialties using up to 256 characters.  Think of specialties as search terms – words that people may use when searching for services that you offer.
  4. Add header image and logo.  You can add a header image with a maximum size of 2 MB and with the dimensions of 646 x 220 or larger.  Use all of this space if possible and include a call to action such as “Contact us now to book a free consultation”.  You also get to add your logo – this will be added to any content you post.
  5. Share!  This is one of the best ways to engage with the LinkedIn community and drive people to your company page and website.  One in three professionals use LinkedIn.  That’s a lot of potential customers.  You can add your content to LinkedIn as well as share articles or blogs that you find interesting.  As part of sharing make sure you add a LinkedIn icon link to your website and email signature to show people where to follow you.

Now that you know the basics to creating a company page, get started and find some followers.  LinkedIn is especially useful for small and medium sized businesses that are trying to increase their online presence.