News

Create a Landing Page to Generate Leads

Posted on November 16th, 2015

Has your phone been quiet recently?

Or maybe there’s less walk-in traffic?

You’re not sure what’s changed, but you’re working harder to find leads.  Despite all of this work, business is slow.

You need to find a way to reach people to let them know about your business and the service it provides.  You have a newsletter subscription sign-up on your website, but your list isn’t growing.  It’s shrinking.

So how do reach more people?

How do you lead them to your website and tempt them with your offers?

The best way to lead a potential customer into a specific action such as subscribing to your email list is to create a landing page.

Adding a landing page to your marketing plan can help you generate more leads.  Let’s look at how you can do this.

What’s a Landing Page?

A landing page is a web page that stands separate from your website.  It will have just one purpose.  And because it has just one purpose, it will have one call to action.

The call to action will ask someone to subscribe to your mailing list, sign up for company news or take part in a promotion.

A landing page creates leads – potential customers who have shown an interest in your business.

What happens next?

Once a visitor has landed they will want to know why they are there.

This is your chance to write compelling copy letting them know why they are there and what they should do next.  This compelling copy will persuade your visitor to provide their contact information.

And if you do it right, you will increase your list significantly.

But first you will need to let your visitor know what they will receive by signing up.  Some common items are:

  • Promotions
  • Newsletter
  • Whitepaper
  • Contest Entry
  • Blog Subscription
  • E-book

Follow up 

Now that you’ve increased your subscription list you can get to work following up with the leads you generated through your landing page.

It’s important not to take the people on your list for granted.  Now it’s time to nurture your new relationships through personalized emails, special promotions or maybe some behind-the-scenes information.

With great landing page design you’ll increase your email list, have some solid prospects for new business and be busier than you’ve ever been before.