Why It’s Important to Listen

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Category Archives: Marketing Strategy

  • Why It’s Important to Listen to Your Customers

    Posted on May 30th, 2017

      In the pursuit of money and success, businesses tend to get tunnel vision. Business owners tend to focus on what they believe is best for their business, and they overlook what their customers are saying. Businesses who can listen and use customer feedback constructively will gain more repeat business and new customers. Some businesses...

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  • Target Practice: How to Market to Your Ideal Customer

    Posted on May 15th, 2017

    If you had to describe your perfect, most ideal customer, would you be able to do it? If not, your marketing is likely not reaching its full potential. Executing a successful marketing strategy will hinge on how you reach your target market. The problem that many businesses run into is that they have never determined who exactly their ideal ...

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  • The Best Tactics to Boost Your Online Referrals

    Posted on April 24th, 2017

    Some of the very best traffic that your business can receive is via word of mouth. Referral traffic is extremely valuable because it sends qualified and interested visitors to your website, and this type of traffic is very likely to convert into sales. The source of the referral is likely to originate from a satisfied customer, and once your busine...

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  • Everything You Need to Know About Remarketing

    Posted on April 9th, 2017

    If you do any sort of online shopping, you may have visited an online retailer and later realized that the same retailer has ads that seem to follow you on different websites. This is known as remarketing, and it’s an extremely powerful marketing technique for online advertisers. Remarketing allows you to target people who have previously visited...

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  • How to Create Irresistible Email Subject Lines

    Posted on March 21st, 2017

    A great subject line can be the difference between an email that gets opened immediately and an email that sits in an inbox indefinitely. There are some definite do’s and don’ts for crafting subject line that will yield high a high open rate. In this blog post, we’ll list some essential tips to creating irresistible subject lines. Keep...

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  • Does Facebook Advertising Work?

    Posted on October 15th, 2016

    Businesses that fail at Facebook advertising usually do so because their business model is not a good fit for this particular network. With over 757 million daily users and more than 1.23 billion monthly users, there is terrific opportunity for your business through the use of Facebook advertising. However, keep in mind, users are on Face...

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  • Marketing During the Off-season

    Posted on June 29th, 2016

    We’re now approaching the time of year when lots of people take their holidays. They forget about their usual commitments and relax for a few weeks. It’s traditionally a quiet time for many businesses. Summer means the year is about half done which is a perfect time to update your marketing plan. But are there advantages of continuing...

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  • Getting to Know Your Online Customers with Google Analytics

    Posted on June 15th, 2016

    Conversion Rate Optimization for a website starts with tracking website performance and identifying areas of improvement. This task is best initiated using a web analytics tool. Although there are several web analytics tools available, Google Analytics (GA) is the most widely used tool across all websites because of its comprehensive rep...

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  • Traditional vs Online Marketing

    Posted on May 2nd, 2016

    Social media has rapidly integrated itself into our everyday personal and professional lives, making a terrific impact on the world of marketing, with consumers and brands seeing huge benefits and changes. But how does social media compare to traditional marketing? Social Media Pros and Cons: Social Media is much cheaper. You can rea...

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