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  • The Increasing Importance of Privacy In Marketing

    Posted on October 18th, 2018

    Customer data is extremely valuable for any marketer nowadays. The data generated by marketing campaigns help marketers in understanding the market, its customers and the wants and needs to optimize the products or services. As you can imagine, such valuable data is also a target for cyber criminals or competitors. However, as valuable custo...

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  • Google’s New SSL Certificate Requirement & How It Will Impact Your Business

    Posted on June 25th, 2018

    Starting July 2018, Google’s Chrome browser will flag all non-SSL websites as “not secure”. Why, you ask? As always, Google works hard to ensure its users feel safe and secure on the Internet. If your site does not have a valid SSL Certificate, Google reported that it would enforce the new requirement by publicly flagging your site ...

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  • Understanding the Marketing Advantages of Facebook Instagram, Twitter and LinkedIn – and How to Use Each for the Best Results.

    Posted on March 19th, 2018

    Many businesses and brands often wonder which social media platforms will achieve the most awareness and generate new business. While some certainly have there own advantages, great marketing and real connection is reached when you understand how to interact with each platform – this will vary based on the way it is designed of course. Unders...

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  • Why Good Rapport is Vital to Your Business

    Posted on February 16th, 2018

    Rapport is the real connection a business and a customer seek to achieve during their time working together. This is developed based on the assumption that both parties are genuinely interested in getting to know each other and want to add value. Understanding the importance of rapport and being able to establish a healthy, open relationship is...

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  • Gearing up for 2018 Advertising. What’s best for my business?

    Posted on January 16th, 2018

      It’s a brand new year and the best time to re-evaluate your marketing efforts. To set your business up for success, we’ve highlighted four key areas to think about. Social Media With the right planning and social media strategy in place, you’ll see your business generate larger awareness, establish more relationships (and...

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